José Juan Sánchez

FRACTIONAL CMO - B2B, TECH & SAAS
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Fractional CMO for B2B Tech & SaaS Companies

Revenue-focused GTM leadership for B2B tech companies that need lower CAC, stronger pipeline, and predictable growth — without hiring a full-time CMO.

 

When to Hire a Fractional CMO for a B2B Tech or SaaS Company

For B2B tech and SaaS companies, hiring a fractional CMO makes sense when growth requires senior GTM leadership — but a full-time CMO isn’t yet justified by stage, budget, or structure. A part-time executive provides revenue-focused direction, marketing–sales alignment, and measurable accountability without fixed overhead or equity dilution.

This fractional CMO model is ideal for B2B SaaS, IT, and technology companies with €5M–€30M ARR that need to:

Align marketing, sales, and product around clear revenue targets

Prepare for a funding rounds, post-acquisition integration, or international expansion

Professionalize GTM processes without expanding permanent headcount

Available Plans

All plans include strategic direction, prioritization, and coaching; they only vary in operational depth.
(Maximum of three active clients at a time to ensure focus and dedication.)

Plan
Hours/month
Includes
Best for…

Advisory

16h

  • Strategic sparring and metric reviews
  • Three 90-min sessions/month + Slack/Teams support
  • Monthly channel and focus adjustments
CEOs with strong marketing teams who need external perspective on key decisions

Fractional Core

32 h
  • OKR/KPI definition and tracking
  • Weekly team meeting + 1:1s
  • Executive reporting and coordination with sales & product
Series A–B or IT SMEs that want to scale without hiring a full-time CMO

Fractional Plus

64 h
  • Everything in Core + oversight of key launches and campaigns
  • Team improvement plan (hiring / upskilling)
  • Coaching for marketing and SDR leaders
Scale-ups or PE portfolio companies with distributed or multi-vertical teams

Interim CMO

80–96 h

  • Full GTM leadership for companies in transition, post-M&A, or rapid expansion mode
  • Includes team management, board reporting, hiring support, and cross-functional leadership
Companies needing complete interim leadership during transition or expansion
Advisory
Hours/month

16h

Includes
  • Strategic sparring and metric reviews
  • Three 90-min sessions/month + Slack/Teams support
  • Monthly channel and focus adjustments
Best for…
CEOs with strong marketing teams who need external perspective on key decisions
Fractional Core
Hours/month

32 h

Includes
  • OKR/KPI definition and tracking
  • Weekly team meeting + 1:1s
  • Executive reporting and coordination with sales & product
Best for…
Series A–B or IT SMEs that want to scale without hiring a full-time CMO
Fractional Plus
Hours/month

64 h

Includes
  • Everything in Core + oversight of key launches and campaigns
  • Team improvement plan (hiring / upskilling)
  • Coaching for marketing and SDR leaders
Best for…
Scale-ups or PE portfolio companies with distributed or multi-vertical teams
Interim CMO
Hours/month

64 h

Includes
  • Tailored collaboration and dedication
Best for…
Companies needing complete interim leadership during transition or expansion

Deliverables

90-day plan with goals, initiatives, and owners

Executive dashboard (CAC, pipeline, win rate, NRR, burn by channel)

Rituals: Slack dailies, weekly marketing meeting, monthly board session

Living documentation in Notion or Google Drive

Next step

Check availability and book a 30-minute call.

Request a call

The Value at a Glance

Variable cost, stable impact

Senior leadership without fixed salary or equity dilution.

Real integration

Active participation in dailies and executive meetings to align the entire team.

Revenue focus

Key metrics are leads, pipeline, win rate, and NRR — not vanity metrics.