GTM Audit
When CAC goes up and pipeline stalls, I show you where value leaks — and what to prioritize in 10 days
What we analyze
Six blocks to see clearly where value is created — and where it’s lost — before you invest more.
Strategy & Positioning
See checklist →
Current GTM model (sales-led, product-led, hybrid) and fit with pricing/sales
ICP definition and real signals of fit
TAM, key segments, and use cases
Competitive map, differentiation, and whitespace
Current positioning and commoditization risks
Messaging & Content Analysis
See checklist →
Narrative pillars and key differentiators
Messaging by segment, product, stage, and channel
Content architecture and editorial cadence
UX writing & on-page SEO on critical assets
Growth/content loops for activation and sales
Customer Acquisition
See checklist →
Performance by channel and campaign (leads, CAC, payback, LTV/CAC)
Lead quality: MQL→SQL ratios by source
Frictions in capture, nurturing, and funnels
Active experiments and test backlog
Tracking/attribution and data gaps
Funnel & RevOps Analysis
See checklist →
Stage definitions, naming, and owners
SLAs and response times (Marketing ↔ Sales ↔ CS)
Conversion ratios by stage, CPL/CPA, and pipeline velocity
Onboarding rates, time-to-lead, and CRM health
Dashboards, reporting, and forecasting
Retention & Value Diagnosis
See checklist →
Onboarding and activation flows (time-to-first-value)
Usage frequency and stickiness (DAU/MAU)
Risk signals and re-engagement campaigns
Upsell/cross-sell triggers and Net Retention Rate (NRR)
Retention cohorts and value moments
Internal Capabilities
See checklist →
Critical roles, current capacity, and skill gaps
Tools: CRM, automation, BI, AI
Defined responsibilities and team dynamics
Prioritized improvement backlog with impact estimate
Marketing–Sales–CS workflow and alignment level
A diagnosis that reveals what you don’t see
Beyond isolated metrics, the GTM Audit connects strategy, processes, and data. It’s not about spotting inefficiencies — it’s about understanding why they happen and where to intervene for real ROI.
- Visibility into CAC, pipeline, and retention
- Quick wins from week 4–6
- 90-day roadmap without extra headcount
Deployment phases
01
Kick-off (1 h)
We refine hidden or explicit needs (e.g. reduce CAC, accelerate customer acquisition, improve forecast). Scope and priorities set.
02
Research (4–8 weeks)
Qualitative and quantitative review, focused only on high-impact blocks. Done with your team or existing agencies. No disruption.
03
Report + executive session
You get a report with key findings plus a working session to prioritize actions. Includes structural improvements for short and mid-term.
04
Optional next step
Turn the diagnosis into an operational GTM Playbook: connected modules and execution-ready plans from day one.