Explore the keys to B2B marketing in tech and SaaS: trends, strategies, and the use of AI only when it provides real ROI.
AI is erasing clicks and collapsing traditional funnels. You don’t need more campaigns — you need a GTM system that adapts to how buyers actually buy today. Here’s a 90-day plan to rebuild your GTM for a low-click, AI-filtered world. This is what a modern AI GTM strategy actually looks
Appendix to my previous article: Winning Mind-Share (and Pipeline) in an AI-First Search World. Introduction This appendix is the hands-on follow-up to SEO Reloaded in an AI-First Search World. If that post explained why the game changed, this one shows you how to build and run the system that wins
How to rebuild visibility, authority, and buyer intent capture when algorithms – and AI – rewrite the rules. Introduction In my last two posts we saw why AI is starving the open web and how funnels break when buyers self-serve in LLMs. The natural next question is: “So where does
A plain-English debrief for SaaS founders, marketers, and the “I don’t code” crowd. 1. The Wake-Up Call in 90 Seconds At Cannes Lions, Cloudflare’s CEO Matthew Prince dropped a quiet bombshell: That’s not just a change in UX — it’s a kind of “cultural strip mining.” AI scrapes your content,